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Toy Story and Beyond! logo

Toy Story and Beyond! was an official re-branding created by Disney in 2000 for licensees to continue producing Toy Story based merchandise without tying it into any specific movie. The branding ran through 2008, though it ran strongest from 2001-2005, featuring a metric ton of different merchandise and toys, including lunchboxes and backpacks. Strangely enough, promotional art shied away from using renders of the characters from the films, instead using stock photography of toys of the characters, generally the original Thinkway releases.

The branding seemingly saw its first use at the Disney Store in 2000, being used for the large-scale Buzz Lightyear and Woody figures available at the time, based off the original Thinkway versions. In addition, it was featured on additional miscellaneous merchandise, such as candles and blankets.

Later on, the line became most strongly associated with Hasbro's movie-scale figures. This was the first period where Hasbro had the license to produce Toy Story merchandise, and they went absolutely crazy with it, releasing many, many variations of these molds over the next few years. The Buzz Lightyear figure from this line is notable for two things: Being the first Buzz to feature an accurate wing mechanism, and the first to depict the Utility Belt featured in Toy Story 2. Woody was generally far more inaccurate, though different variations were released with both Lenny and Wheezy figures, being some of the only depictions of these characters in a close scale.

The branding was eventually discontinued starting in 2009, in preparation for Toy Story 3, merchandise began to move towards a cloud pattern reminiscent of Andy's room in Toy Story. Additionally, Hasbro's license for merchandise rights was not renewed, instead being given back to Thinkway, and thus the inundation of their Woody and Buzz figures came to a halt.

ToysEdit

Buzz, could you give me a hand?
Toystubimage

Hasbro Releases Edit

2002 Edit

  • Pull-String Talking Woody
  • Pull-String Talking Jessie
  • Deluxe Electronic Buzz Lightyear
  • Galactic Defender Buzz Lightyear
  • Plush Woody (Non-Electronic)
  • Plush Buzz Lightyear (Non-Electronic)
  • Plush Jessie (Non-Electronic)

2003 Edit

  • Electronic Battle Buzz Lightyear
  • Squad Leader Woody

2004 Edit

  • Laser Blastin' Electronic Buzz Lightyear
  • Nighttime Rescue Buzz Lightyear
  • Fire Fightin' Woody (With Wheezy)

2005 Edit

This year introduced the Lost Episodes branding, presumably to further signify that these toys were based off no specific movie and were intended as a continuation of the movie stories.

  • Search and Rescue Buzz Lightyear
  • Wild West Adventurer Woody

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